Pag Old Town

In Pag, Croatia .

Pag Old Town is the historical and cultural heart of the island, known for its unique medieval layout and well-preserved Renaissance architecture. Designed by famous Croatian architect Juraj Dalmatinac in the 15th century, the town features narrow stone streets, charming squares, and the stunning Church of the Assumption of the Blessed Virgin Mary, located in the central square. Visitors can explore the town's historical landmarks, such as the Duke's Palace and the Benedictine Monastery, where traditional Pag lace-making is still practiced. The old town is also home to quaint cafes and restaurants offering local specialties like Pag cheese and lamb. Every July, the town hosts the Pag Renaissance Festival, featuring costumed parades and historical reenactments. Beneath the streets, a network of medieval underground tunnels once used for storing salt and wine remains intact, accessible through guided tours.

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More places to visit in Pag

Discover more attractions and things to do in Pag.

Lun Olive Groves

The Lun Olive Groves, located at the northern tip of Pag Island, are home to some of the oldest olive trees in the world , with many trees over a thousand years old. This ancient olive grove is a peaceful and scenic area, offering walking trails through the twisted, centuries-old trees. The groves are a protected botanical reserve, showcasing the natural beauty and agricultural heritage of Pag. Visitors can take guided tours to learn about olive oil production and the history of the groves, or simply enjoy the tranquility of the landscape. Lun is also known for producing high-quality olive oil, which can be purchased directly from local producers. The grove’s “Old Lady of Lun” tree, estimated at 1,600 years old, still produces olives annually. October’s Olive Harvest Festival lets visitors participate in traditional picking and pressing methods.

Pag Lace Gallery

Pag Lace is a UNESCO-protected craft that has been practiced on the island for centuries. The intricate lace patterns are made by hand, often taking weeks or even months to complete. The Pag Lace Gallery, located in the Benedictine Monastery of St. Margarita, offers visitors a chance to learn about this delicate art form. The gallery showcases some of the finest examples of Pag lace, with displays of traditional and contemporary designs. Visitors can watch local women creating lace by hand and purchase lace souvenirs. The gallery highlights the skill, patience, and creativity behind this important cultural tradition of Pag Island. The monastery’s lace-making school trains new generations in this vanishing craft. During full moons, the gallery hosts “Lace Under the Stars” exhibitions, illuminating the delicate threads with soft blue lighting.

Pag Saltworks and Salt Museum

Pag Saltworks is one of the oldest and largest salt production facilities in Croatia, dating back to Roman times. Salt has been a key part of Pag's economy for centuries, and visitors can learn about its history and production process at the Pag Salt Museum. The museum, located in a former salt warehouse, offers interactive exhibits showcasing traditional and modern salt extraction techniques. Visitors can explore the salt pans and even purchase locally produced salt as a souvenir. The museum provides a fascinating insight into the importance of salt in Pag's culture and history, making it an educational stop. Archaeologists recently uncovered Roman-era salt harvesting tools preserved in the museum’s archives. The salt pans’ mineral-rich mud is used in local spa treatments , praised for its therapeutic properties.

Zrce Beach

Zrce Beach, located near Novalja on the island of Pag, is one of Croatia's most famous party destinations. Known as the "Croatian Ibiza," Zrce Beach attracts thousands of young visitors each summer for its vibrant nightlife, world-class music festivals, and beach clubs like Papaya, Aquarius, and Noa. The beach itself is a long, pebbly stretch with crystal-clear waters, offering water sports such as jet-skiing, wakeboarding, and parasailing during the day. At night, it transforms into a lively party scene with international DJs performing until the early morning hours, making it a must-visit for anyone looking for non-stop fun. The beach’s 5,000-person capacity venues host major EDM festivals like Hideout and Sonus. Daytime visitors can unwind at beachside infinity pools overlooking the Adriatic, a quieter contrast to the nocturnal energy.